Logo & Brand Design • Brand Guide • Identity Design • Print Design
The task was to create a brand to appeal to the on-the-go professional who values high quality “put-together” appearance, and to differentiate this business from the myriad of nail salons in the busy San Francisco area.
Through an in-depth brand discovery process, we distilled the characteristics that define the mobile salon into the simple phrase “Classy Chic.” This unique descriptor was used as a guide for designing the visual appearance of the brand.
The Brand Components
The Logo
We went with a typographic logo to keep the look clean and modern. Research revealed that this look was already a trend with other higher end brands that appealed to the target audience.
Patterns & Textures
Textures and patterns help to make the brand distinct and recognizable.
Typography
The brand is supported by the use of minimal and elegant fonts for an upscale look.
The Brand Components
The Logo
We went with a typographic logo to keep the look clean and modern. Research revealed that this look was already a trend with other higher end brands that appealed to the target audience.
The Brand Components
Patterns & Textures
Textures and patterns help to make the brand distinct and recognizable.
The Brand Components
Typography
The brand is supported by the use of minimal and elegant fonts for an upscale look.
